Winward ethos

In the landscape of litigation finance, copious studies show growing demand, although Winward’s belief is that a degree of complacency has already set in. Weaknesses remain as to how the industry has responded to its customer base. There is always a need for a litigation funder to be a reliable and responsive business partner, staying mindful of the interests of the funded party. Winward’s creation is in part an answer to these facts.

A funder must tread a fine line between the role of lawyer and asset manager and, whilst avoiding becoming a backseat driver, it should be prepared to add value alongside its financial commitment. It cannot derail the litigation process that it has agreed to fund but it needs to manage its investment proactively. Striking the right balance is part of the challenge and involves the exercise of commercial judgment that only comes with experience.

Winward has great aspirations, but seeking to take over the world is not among them. It wishes to develop strong partnerships with a select number of law firms in a smart and discerning manner. To avoid jeopardising reputation or squandering resources to do so, it aims for quality, not quantity. Winward will therefore ensure that its decisions are made robustly and swiftly and it will be prepared to earn the trust of those that do business with it.

Winward vows to be transparent in its dealings, seeking to manage expectations from the outset. Winward is aware of the champerty and maintenance constraints under which it operates in certain jurisdictions, but it does expect to be a commercial, pragmatic and valued partner in respect of each of its investments. A litigation funder should have complete alignment with the funded party, but it appears frequently to be the case that mismanagement can lead to a breakdown of interests. Winward is alive to this risk and will seek to address it head on with the same dedication we bring to all aspects of our business.